The Oliver/Sorano Group, Inc.

Hello, and welcome to my company’s web site! Established in 1980, The Oliver/Sorano Group, Inc. provides marketing and public relations support to a variety of clients, most of which are entrepreneurial enterprises, nonprofits with compelling missions, or professional firms with sharply defined areas of expertise. If you are an entrepreneur, or head up a nonprofit, or are responsible for business development, sales, marketing, or communications in a small or mid-size professional firm, let’s talk!

When you enter the marketplace to sell your products or services, it is important that your prospective clients or customers know and understand how they can do business with you. Today's most effective basic business tools are your business card, your web site, your blog and your participation in one or more social networks. BUSINESS CARDS. The three "deadly sins" of a business card are: 1. Free cards -- the ones that advertise on the back that they are free. If you cannot afford to spend money on a business card, how can your clients be assured that you have money to run your business and deliver the product or service you are offering them? 2. Hand-corrected contact information. If your telephone number or e-mail address changes, have new cards printed. 3. Incomplete contact information. If you operate a home-based business and do not want to give out your home address, rent a mailbox! WEB SITES. There are billions of web sites. Many are good, many are fair and many are poor and ineffective. It's the fair and the poor ones that we make better. The best web sites have a clean and simple design, with clear and concise language. They avoid glitz, hype, clichés, jargon, verbosity and egocentricity. They are about your clients and prospects, not about you. They are regularly updated and make it easy for visitors to contact you and transact business with you. Tip: removing old content is just as important as adding new, maybe even more! BLOG. Along with a web site, a business needs a blog. Choose from Blogger (social, easy to use) or Wordpress (professional, not quite so easy to use) and get started! Also offer to write for others' blogs and comment frequently on posts you see elsewhere. SOCIAL NETWORKS. Volumes have already been written about social networks and the topic is far from exhausted. Each industry has its favorites and each person makes his or her own choices. We recommend LinkedIn as the best network for professionals; once "in", join several of its groups or start one or more of your own. The web site, the blog and the social networks form today's communications triad; without even one of the three, sustaining one's business becomes increasingly more difficult.

Lya  Sorano The Oliver/Sorano Group, Inc. P.O. Box 28613 Atlanta GA 30358 USA Tel (+1) 770-455-8088 lyasorano@lyasorano.com