Established in 1980, The Oliver/Sorano Group, Inc. provides marketing and public relations support services to a variety of clients.
If you are an entrepreneur or are responsible for business development, sales, marketing, or communications in a small or mid-size company, let’s talk! One of the markets most sharply in our focus in 2008 is the green industry.
When you enter the marketplace to sell your products or services, it is important that your prospective clients or customers know and understand what you sell. Today's two most effective basic sales tools are your business card and your web site.
BUSINESS CARDS. The three "deadly sins" of a business card are: 1. Free cards -- the ones that advertise on the back that they are free. If you cannot afford to spend money on a business card, how can your clients be assured that you have money to run your business and deliver the product or service you are offering them? 2. Hand-corrected contact information. If your telephone number or e-mail address changes, have new cards printed. 3. Incomplete contact information. If you operate a home-based business and do not want to give out your home address, rent a mailbox!
WEB SITES. There are billions of web sites. Many are good, many are fair and many are poor and ineffective. It's the fair and the poor ones that we make better. The best web sites have a clean and simple design, with clear and concise language. They avoid glitz, hype, clichés, jargon, verbosity and egocentricity. They are regularly updated and make it easy for visitors to contact you and buy from you. Tip: removing old content is just as important as adding new, maybe even more!
Lya Sorano The Oliver/Sorano Group, Inc. PO Box 28613 Atlanta GA 30358 USA Tel (+1) 770-455-8088 or 770-826-4294 lyasorano@lyasorano.com
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