The most important image for a professional firm to present to the world is, well, a professional image! Equal to its expertise.
If the firm handles executive searches, its image will be different from one involved in financial services, or coaching. A legal practice’s public face is distinct from an accounting practice’s or that of a medical practice.
In the Professional Firms arena, one of our favorite clients is The Parks Image Group, a company that should become your favorite consultant soon, if it is not already.
Your firm’s principals will make sure you have the right mix of expertise on board. Your clients will ensure your reputation. Your image comes across in your web site, your marketing collateral, the bios of your partners, managers and staff (one size does not fit all, but they should also not be written by the persons themselves -- that much creativity can be lethal!), the social networks where you and they can be found, and the impression you make in public, whether it’s on the golf course, at a convention, or during a private dinner with a merger prospect.
In recent years, the explosion of Social Media has brought professional firms both opportunities and headaches. It’s an arena in which we position our clients with ease, whether it’s via an expert blog, a LinkedIn profile or a group presence.
If we can help, call us at 770-455-8088, or send me an e-mail: lyasorano@lyasorano.com
The Oliver/Sorano Group, Inc, is a business development consultancy established in 1980. It supports clients in a variety of industries with marketing and PR advice and services.
Copyright © The Oliver/Sorano Group, Inc. - all rights reserved.
